ikea app — home redesign
project
redesign of the ikea app's home tab
tags
product design
motion
timeline
'25
readme.txt
This was my first project within the IKEA App team, and naturally, it felt like a big challenge. I was stepping into a high-impact space: designing one of the app’s main tabs, visible to millions of users every day.
I collaborated closely with a fantastic team of designers, researchers, and developers throughout the process and I was especially impressed by how the development team brought the designs to life exactly as we envisioned them.
the opportunity
Users that open the App land on the Search tab — a functional entry point that prioritizes utility over inspiration. While this works well for users who know exactly what they’re looking for (Hunters), it overlooks a key opportunity to create a more emotionally engaging and inspiring experience for the Explorers
We produce a lot of high quality content: new releases, collection drops, and inspiration, but we lacked a dedicated space to showcase it.
This project aimed to change all this.
challenge — gaining user trust
During early tests, participants questioned whether the images were genuinely shared by real users, so we tweaked the design to fit the existing Instagram pattern, solving the problem as we later confirmed with user testing.
easter eggs
We introduced subtle easter eggs designed to reward curiosity and bring moments of delight. These interactions serve as a first step toward creating an enjoyability layer that is still missing in the App.
impact
Numbers comparing MAY '25 (launch) compared to APR '25 (previous home page).
In the month of the launch, the new page had 2.5 million sessions and users engaged with the components +6.1 million times.
average interactions per session
average item value
average order value
CTR on main campaign component